Sanity Notes #001 : Introducing Sanity Notes

Matt Munson
2 min readNov 15, 2022

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Welcome to Sanity Notes (SN). SN is my new semi-weekly newsletter exploring the hardest parts of entrepreneurship and leadership. The core belief behind our work at Sanity Labs is this:

It is possible to navigate entrepreneurship with less suffering and more thriving.

If we care for you as a leader, if we help to silence the monsters in your head, we create space for more creativity and thoughtfulness.

If we evolve your team or organization into a place where people are supported and given clarity and care, you will be more effective in your mission. Your people, and your customers, will thrive.

Those explorations come from my own 15+ years as a founder and CEO. While, in the latter half of that journey, I found my way to far greater ease, efficacy, and sanity, much of the journey I am still unpacking. Coaching is for me in part a way to examine my own journey and to offer that which is uncovered as medicine for both my clients and myself. I hope to share that medicine via this newsletter as well.

In this newsletter, along with the occasional longer-form pieces you have come to expect from us, we will explore themes related to this work of helping us all evolve as leaders, entrepreneurs, and humans.

Welcome! I am so glad you are here.

My hope is that these weekly newsletters will provide you with a regular cadence of checking in with your own evolving journey of leadership and a space to reflect and learn about how you might move toward life and work as you are longing to experience them.

In the past few years, I have written with less regularity than I am aiming for here. I am hoping this more frequent cadence will allow me to more transparently share what I am learning from coaching CEOs and their teams on four continents. I hope to make those learnings more immediately and widely available to anyone wanting to follow along.

The reason this will be a ‘semi-weekly’ newsletter is I may sometimes post weekly and other times take a week or a few weeks off. I want to drink my own Kool-Aid here and ensure this feels fun and creative and that I feel free to take respites from the cadence where needed.

Welcome to Sanity Notes!

I appreciate that you are here. If you were forwarded this email and it resonates, you can subscribe here.

Please feel free to reach out to me if I can be helpful to you in any way. Email me or DM me on Twitter. Thoughts on improving this newsletter are also always welcome!

With love from LA,




Matt Munson

CEO coach @ Angel investor. Startup founder. Committed to helping leaders feel less alone in the journey.